Case Study: Brand Activation

Centrality Ai

Tokyo and Singapore


Delight managed the game changing Blockchain CompCentrality’s debut into the Asia Pacific market by designing a brand launch activation in Japan and Singapore. Visitors were welcomed into the booth area and taken on a digital journey through their apps and services for which they were rewarded with highly sought after custom merch. The objective was to increase sign ups to their social channels and increase brand awareness. Featuring a fully functional slide between the double decked booth, the booth was a stand out brand and saw over six thousand visitors during the expo.

Delight managed the project from end to end including:

  • Exhibition booth build and design

  • Overseas project management 

  • Design and supply of branded merch 

  • Custom app build for data acquisition 

  • Animation videos for Centrality and four sub brands

  • Onsite talent and staffing